Creator partnerships
We build campaigns around creators who already have trust, audience attention and platform-native reach.
A global gaming and entertainment organization.
Unfunded. Creator-led. Reaching 45M fans worldwide.
About Xen
Built for creators.
Trusted by brands.
Xen helps gaming creators, brands and audiences meet where culture actually moves.
We turn creator trust into campaigns, content, partnerships and live moments that reach millions without feeling manufactured.
What we do
Xen connects gaming talent with brands through creator-led content, live activations and long-term partnerships built for digital audiences.
Brand activations
From product launches to IRL experiences, Xen helps brands show up inside gaming culture without feeling forced.
Content distribution
Campaigns are designed to move across feeds, livestreams, social platforms and creator communities.
Creator network
Built around creators, scale and long-term cultural reach.
Xen combines industry experience, creator relationships and measurable digital reach into one creator-first organization.
7 Years
With over seven years in the gaming and esports industry, Xen brings proven experience in building communities, working with creators, and delivering value through competitive and digital gaming platforms. That longevity gives Xen a deeper understanding of the gaming ecosystem and the consistency needed to build partnerships that last beyond one-off campaigns.
35 Creators
Xen’s network includes around 35 creators spanning gaming, lifestyle, and technology, giving the organization reach across multiple content verticals and audience types. These creators are active across leading social platforms and bring trusted, platform-native voices into campaigns, content rollouts and brand partnerships.
50 Million
Between Xen and its creators, the organization reaches a combined global audience of around 50 million people across gaming and entertainment. This audience gives Xen consistent international visibility and allows brand partners to connect with communities that are already engaged around creators and gaming culture.
4.5 Billion
In 2025, Xen and its creator network generated 4.5 billion views across digital platforms, reflecting the strength of its content distribution. That scale turns creator-led content into measurable visibility, helping campaigns live across feeds, streams, social moments and long-term audience touchpoints.
Meet the creators
shaping digital culture
TheOnlyShady
3.1 Million Audience
Milo
3.1 Million Audience
Xenos
2.9 Million Audience
AaronTheLoco
2.3 Million Audience
Grxnt
2.2 Million Audience
See the full roster
Brand partnerships
Trusted by over 200 brands.
Gaming
Technology
Entertainment
Consumer brands
Xen partners with leading brands across gaming, technology, lifestyle and consumer sectors.
From large-scale live productions to long-term ambassador programs, we build collaborations designed to perform, not just appear.
Every partnership is built around audience fit, creative alignment and measurable results.
Partner with Xen
Bring your brand into gaming culture.
Work with Xen to build creator-led campaigns, live activations and content moments that reach audiences where they already pay attention.
